Our company created the consumer-voted awards Best Product of the Year together with Q&A Consultancy & Research in 2014. The Consumer Contest Company team has had international experience for many years in organising consumer-voted product awards. Since 2003 Q&A has organised successfully different retailer awards, currently in ten European countries.
It is therefore not surprising that joined forces led to a rapid and smooth implementation of Best Product of the Year awards in The Netherlands, Belgium, France, Germany, Spain and Austria. Preparations have been made to start up in Italy as well.
Primary goal of this concept is to generate positive media attention for products, based on the evaluation of consumers. A valuable combination of knowledge and marketing, through reliable consumer research will be the result.
Consumers rate their favourite products on five important sale aspects:
• Value for money
• Product presentation
• User satisfaction
• Repeat purchases